The recent recession really did hit hard with hundreds of well known and loved British stores having to shut their doors on the high street, with many flocking to the digital world in order the clutch at any remaining hopes of keeping its name alive, which sadly cant be said for Woolworths. Retailers such as Zavvi (Virgin Megastores) closed all UK shops down and now operate solely online, although many would argue this could of just been a clever ploy by Richard Branson and co to anticipate future online spending frenzies.
Digital consumption has always been on the back burner for many years, with only those media savvy few buying online. We all know this is far from the truth today, even my Nan has become a master of online shopping, casually browsing the web for all sorts, yet if not monitored things could easily turn ugly…do you really know what your purchasing digitally? There’s thousands of sites out there offering deals and promotions to try and ‘woo’ us, but for all we know these tempting offers could be ripping you off and it’s a different, cheaper, story if you actually left the computer desk and ventured back outside into the stores.
Yet the online realm is a far more sinister web when it comes to buying online, once your details have been entered, you’ve searched for similar items, browsed certain websites, you will be advertised to about these products from then on, always tempting when your card details are already ‘innocently’ retained for the simplicity of your purchasing needs. These invasions of customer data are just devious ways retailers go to in order to prey on those who tend to go 'click-happy' when they've got the biggest virtual store underneath their fingertips.
eBay, Amazon and Play are all aiding in the acceleration of consumer desire and the 'Have it now' ethos. This 1-click buying craze has cut out the laborious task of filling out form after form of your details, but for your own ease - or the companies - just entering them once means you can buy things from then on instantly. This alluring idea may be all well and good for simple shopping but before you know it you may have racked up a healthy bill on weird and wonderful items hiding out there.
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